Demonstrate Value to Clients by Pitching an Outside General Counsel Role

Alex Herd • February 26, 2026

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Article by Alex Herd published by New York State Bar Association


The following article, written by Alex Herd, was published by the New York State Bar Association in Volume 45 of One On One on August 2, 2024. Available here.


Demonstrating value to prospective clients is vital to a business lawyer’s success. Your ability to articulate your skills and efficiency will help you convert not only prospects into clients, but also one-time clients to regular clients. You can accomplish this by effectively pitching the benefits of serving as Outside General Counsel (OGC): higher quality of service at a lower cost.


Many clients may be familiar with in-house or general counsel, but they may not have heard of the concept of an OGC. You can build long-standing relationships with clients by highlighting the key benefits of an OGC:


• Services tailored to their needs


• One-stop legal resource


• Cost-effectiveness


The Benefits of General Counsel, In-House or Outside


Businesses see their general counsel as their trusted first point of contact for any legal matter. 


General counsel is relied on for a wide-ranging scope of services to meet the diverse legal needs of the client. Some key examples include:


• Contract Review and Drafting: OGCs can review, negotiate, and draft a variety of commercial contracts, such as vendor agreements, leases, licensing deals, and sales/ purchase contracts. Their familiarity with the client’s business allows them to ensure contractual terms align with the organization’s long-term objectives.


• Compliance and Regulatory Guidance: OGCs can advise clients on complying with relevant laws, regulations, and industry standards applicable to their operations. This may include areas like employment law, data privacy,or financial reporting.


• Corporate Governance: OGCs can counsel clients on matters of corporate structure, board oversight, shareholder rights, and other governance best practices. This is especially important for privately held companies andnon-profit organizations.


• Litigation Support: While OGCs do not typically handle litigation directly, they can work closely with litigation counsel to provide strategic guidance, oversee the legal process, and ensure the client’s broader interests are represented.


• Risk Assessment and Mitigation: By deeply understanding the client’s operations, OGCs can proactively identify legal risks and collaborate with the client to implement policies, contracts, and other measures to mitigatethose risks.


A business that hires general counsel is able to develop the attorney-client relationship over time. This allows the attorney to learn the intricacies of the business’s goals and typical legal needs and efficiently and holistically address any issues that arise for the organization.


The key is for the OGC to deeply understand the client’s operations, goals, and typical legal needs. This allows the OGC to address any legal issues that arise in a way that benefits the entire organization, not just the specific matter at hand.


Pitching Outsider General Counsel as an Alternative to In-House Counsel


Clients may be skeptical that an OGC with multiple clients can deliver the same particularized attention as a dedicated in-house counsel; however, this concern can be turned into a positive. Rather than maintaining a full-time in-house counsel, the client can leverage the OGC’s diverse knowledge and flexible model to address their legal requirements in a cost-effective manner.


While in-house counsel only deals with matters that arise in representing one client, OGCs have the benefit of experiences spanning multiple business sectors and legal domains, such as contracts, employment, intellectual property, compliance, and litigation. This broad expertise enables the OGC to efficiently represent the client without the high overhead of a dedicated in-house legal team.


OGCs also often benefit from a trusted network of attorneys and professionals they can consult with when legal issues cross into specialized areas. This will allow clients to avoid navigating a web of specialized attorneys. This can save them significant time, money, and energy compared to the piecemeal approach of working with multiple law firms and the need to identify a new attorney each time a different legal issue arises.


OGCs can save the client time, money, and resources by managing all of their legal needs in one place, within a budget tailored to the client’s business.


What Characteristics Should Outside General Counsel Have?


Trustworthiness is one of the most crucial qualities for an outside general counsel. Clients need to have complete confidence that they can bring any legal issue to the OGC and receive effective guidance towards a solution. Building this level of trust requires providing strong strategic advice and demonstrating a steadfast commitment to the client’s best interests. 


Additionally, it is critical for an OGC to recognize the areas of law where their own expertise may be limited. Having a reliable network of trusted professionals, whether within the OGC’s own firm or external specialists, is essential for seeking additional guidance when needed to serve the client effectively.


Finally, the ability to address new and complex topics on a regular basis is key to succeeding as an OGC. Unlike specialized counsel who may handle similar matters repeatedly, OGCs must be prepared to tackle unique questions and challenges that their clients bring. While specialized attorneys may repeatedly draft similar contracts or motions, OGCs cannot rely on repetitive assignments. They must continuously expand their knowledge and adapt their approach to meet the diverse legal needs of their clients.


Alex Herd is the managing member of Herd Law Office LLC. He is an experienced business and non-profit attorney with a passion for helping small business owners and acting as a trusted advisor to his clients by serving as outside general counsel to many clients.


Reprinted with permission from the New York State Bar Association © 2024





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By Alex Herd February 26, 2026
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By Alex Herd February 26, 2026
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By Alex Herd February 26, 2026
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Whether you’re a single-member LLC or have multiple owners, having a clear, customized agreement protects you from future disputes and legal headaches. 💬 Need help drafting an Operating Agreement for your New York LLC? Contact me today to ensure your business is protected and compliant!
By Alex Herd February 26, 2026
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ACTING AS OUTSIDE GENERAL COUNSEL IS A GREAT OPTION TO MEET CLIENT LEGAL NEEDS It is common advice for lawyers that they need to specialize in one niche area of the law to have a successful practice. However, my experience has shown that acting as an Outside General Counsel to a client can be an extremely valuable option for lawyers interested in being a client’s go-to phone call for any legal needs. While many people are familiar with in-house or general counsel, they may not have heard of an Outside General Counsel. In-house counsel are often used by large corporations that can afford to keep full time attorneys on staff who are familiar with the operations of the business. However, in-house counsel can be prohibitively expensive for most businesses that simply cannot afford a team of lawyers. By acting as Outside General Counsel, we can provide the same benefits of in-house counsel for organizations that do not need attorneys on staff full-time. What is an Outside General Counsel? Attorneys acting as Outside General Counsel have their own firm (and other clients) but can perform the same role and functions as in-house counsel for a fraction of the cost. It’s key to learn about the operations of each client’s organization, its goals, and typical legal needs. This way, whenever legal issues come up, you are prepared to address the client’s concerns in a way that is best for all aspects of the organization, not just the individual assignment. For someone to be a quality Outside General Counsel, they should be highly experienced across multiple business sectors and legal areas, which may include contracts, employment, intellectual property, compliance, or litigation. This allows for efficient representation without the high costs of an on-staff, in-house counsel. No matter what type of client you have, you can save your client’s time, money and energy by ensuring all of their legal needs are managed in one place, at a budget tailored to their business. As a good Outside General Counsel, you can become a trusted advisor who serves as the first phone call whenever a business needs legal guidance. Where many attorneys structure their practice to specialize in one area of the law, you are knowledgeable in many areas of practice, so are in a position to help no matter what issue your client faces. An easy way to understand the role is to think about how large corporations operate with in-house general counsel addressing all legal needs of the organization. This leads to one group of lawyers who are responsible for knowing the business from top to bottom and, when the need for legal work arises, they oversee a plan to get it done. This streamlines the process for the business owners, who can communicate with the same attorneys each time, knowing the team understands their operations and objectives and will provide the level of quality the business is accustomed to. How does Outside General Counsel benefit the client? The biggest benefit for a client using Outside General Counsel is that they will develop a long-term relationship with highly experienced counsel who understands their business but without the cost of keeping them on staff. Outside General Counsel can be retained on an hourly or monthly basis. As Outside General Counsel, you are your client’s go-to advisor for all aspects of their business. In the event a very specialized need arises, a good Outside General Counsel will have many trustworthy contacts that they can rely on to work with them. You can help your clients by taking the guesswork out of finding the right specialist by identifying quality specialized attorneys and business professionals, such as auditors or public relations experts. You can also provide value to clients by managing the work performed by practice specialists, ensuring that the budget is appropriate for your clients’ business, and considering the overall business objectives as part of the project. There is an important difference from an attorney who simply refers a client to another professional but does not manage their overall legal needs. An Outside General Counsel can save a business owner considerable time and effort navigating legal issues. Hiring Outside General Counsel is also an efficient option for non-profit organizations. Non-profits face additional oversight from government agencies and often have more restrictive budgets than their for-profit brethren. An Outside General Counsel skilled in advising non-profits will be able to anticipate questions from regulators to ensure compliance with relevant laws and regulations. What qualities do you need to be Outside General Counsel? One of the most important qualities an Outside General Counsel can have is trustworthiness. Your clients will expect that they can come to you with any legal problem and you will help guide them to the solution. This requires strong trust built on a foundation of strong strategic guidance. Additionally, it is critical to the success of an Outside General Counsel to be aware of the areas of law where they need the guidance of other attorneys, either within their own firm or not, to rely on when advising the client. For that reason, you need a reliable network of professionals you trust for questions where you need another opinion. Finally, to succeed as Outside General Counsel, you need to be able to address new and challenging topics on a regular basis. While specialized counsel may draft similar contracts or motions on a regular basis, you can expect to have clients ask unique questions so that most assignments aren’t repetitive of those you’ve done before. For attorneys who enjoy the idea of being able to assist their clients with all of their legal needs, Outside General Counsel can be a great option to consider as an alternative to specializing. This article first appeared on The New Jurist.
By Alex Herd February 26, 2026
 The failings of the Catholic Church and other similar institutions offer lessons not just for religious organizations, but any organization faced with issues that could result in potential scandal. The Catholic sexual abuse scandal again came to light after a Pennsylvania grand jury found that over 1,000 victims had been sexually abused by more than 300 priests over 70 years and that many employees of the Catholic Church were involved in covering up the abuse. How was it that so much abuse was able to be hidden from the public eye for so long? The answer to this question holds lessons for all institutions who want to ensure they take the right steps in the face of allegations of misconduct. The most likely explanation is that the Catholic Church was protecting its reputation and rather than deal with the optics of priests being investigated and convicted of sexual abuse against children, the church tried to cover up the details and deal with the problem internally. In other words, the church created a de facto policy that when allegations surfaced that its priority would be to ensure that the allegations were not made public and the abuse not reported. When details did surface in the community, the Catholic Church would simply transfer the priest to a new church where the parishioners would not know he was a child abuser. As the grand jury put it, the church followed “a playbook for concealing abuse.” That “playbook” was policy. More details about this policy may be coming to light after the New York State Attorney General’s Office issued subpoenas to every Catholic diocese in the State as part of its investigation into sex crimes committed by Catholic priests. All businesses, especially churches, should have a policy “playbook” in place so that when something goes wrong, there’s a procedure to follow with a reporting protocol. While it makes sense to consider public image, there are legal, and often more importantly, ethical considerations that should go into those policies. An organization must have a policy in place that’s rooted in doing what’s right, rather than covering up shortcomings. Buy-in from the highest levels—including the general counsel—along with resources devoted to implementation of protocol, is the only way to ensure effective compliance with policy. This is critical when the safety of children is involved. During the decades that this abuse was ongoing, it should have been obvious to the church employees that covering up sexual abuse raised serious ethical concerns and liability. Willow Creek Community Church, a megachurch near Chicago, recently dealt with a similar issue when the entire leadership team resigned due to frustration with the response of church elders when allegations of sexual misconduct were made against the pastor. In 2013 and 2014 the church elders were made aware of a number of complaints of harassment during the prior two decades, including unwanted touching, kissing and sexual comments made to parishioners and church employees, according to the Chicago Tribune. The church was slow to bring any investigation or punishment against the pastor, exacerbating an already damaging situation. The churches involved in these scandals would have benefited from policies that focused on identifying abuse, reporting the abuse to authorities and demonstrating transparency with the congregation. Focusing on the safety of the children and other parishioners would have, in turn, protected the organization from reputational harm and liability. Instead, these churches went to great lengths to protect their own employees, despite knowledge of the terrible acts they had engaged in. Even though many priests may be protected by the statute of limitations, it will take years for the organization to regain the trust of the community it depended on for charitable donations. Putting safety first isn’t an issue unique to churches. For example, it didn’t take long for a lawsuit to be filed on behalf of the families of several victims of the July 19 duck boat tragedy in Branson, Missouri, where 17 passengers drowned. The complaint, filed in federal court, seeks $100 million for negligence, wrongful death and product liability from Ripley Entertainment, Ride the Ducks of Branson, Herschend Family Entertainment and other defendants. This unspeakable tragedy could have been avoided entirely, the complaint alleges, if the defendants had simply not sent the boat out onto the water with the reports of a storm approaching or if they had required the passengers to wear life vests. The defendants are also alleged to have ignored safety recommendations made by the National Transportation Safety Board following a duck boat accident in 1991. The defendants weren’t required to follow these recommendations by law, but they had ethical obligations to protect the safety of their customers. The defendants’ failure to create critically important policies or follow their existing policies may be to blame for the tragic deaths of their customers. Many businesses will likely face similar decisions, even if not on the same scale as protecting thousands of children from abuse. Businesses may be tempted to create policies with the goal of saving money or alleged protection of reputation. However, more often than not, prioritizing safety through sound policy is the best investment a business can make. This article can be viewed on Corporate Counsel.
By Alex Herd February 26, 2026
Launching an online course, coaching program, or paid membership can feel exciting until you realize how easy it is for some one to copy your content, demand a refund, or share your materials without permission. The good news? With a few smart legal steps, you can protect your hard work and your peace of mind without killing your momentum or creativity. 1. Own Your Content (and Prove It) Your videos, worksheets, guides, and recorded sessions are your intellectual property the moment you create them.But if you ever have to enforce that right, you’ll need proof. Practical steps: • Keep dated drafts, scripts, or file metadata showing you created the material. • Add a simple copyright notice on your website and materials. • Register key materials with the U.S. Copyright Office if they’re valuable or likely to be copied. This small step can make the difference between sending a polite “take it down” email and having the leverage to enforce your rights. 2. Set Clear Terms and Disclaimers Many online programs skip the fine print until a client demands a refund or claims the course “didn’t work.” You don’t need to drown people in legalese, but you do need clear, customized terms that cover: • Refund and cancellation policies (especially for digital products) • Payment plans and chargebacks • Access limits — how long members keep materials • Disclaimers for results (e.g., “no guaranteed income or outcomes”) • Intellectual property rules — what students can and can’t reuse These can appear as a checkbox at checkout (“I agree to the Terms”) or in your onboarding emails as long as they’re clearly accepted before purchase. 3. Protect Your Brand and Name Your program name, logo, or tagline might be your biggest marketing asset.A trademark protects it from copycats and confusion. Ask yourself: • Is anyone else already using a similar name in your field? • Would losing this name hurt your business identity? If the answer is yes, filing a trademark early is one of the smartest investments you can make. 4. Use Client Agreements — Even Online If you’re running a higher-touch program (like group or 1:1 coaching), go beyond simple checkout terms.A written Coaching Agreement or Service Agreement should define: • Scope and limits of your services • Confidentiality and use of materials • What happens if payments stop • Scheduling, rescheduling, and termination rights This protects both sides and sets clear expectations which actually strengthens the client relationship. 5. Mind the Compliance Details A few extra checks can keep your online business out of regulatory trouble: • Privacy Policy: Required if you collect emails or payments online. • Email marketing laws: Always include an unsubscribe link. • Testimonial disclosures: If clients were compensated or received a freebie, say so. • Sales tax: Digital products and memberships may be taxable in some states (including New York). None of these are hard to fix, but ignoring them can get expensive fast. Bottom Line If you’re serious about your online business, treat it like one.A few upfront protections can prevent thousands in losses later and help you look more professional from day one. You don’t have to figure it all out at once. Start with the basics your terms, your agreements, and your brand protection and build from there. (Attorney Advertising. For general informational purposes only and not legal advice. For guidance on your specific situation, consult a qualified attorney.)
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