Alex Herd, Managing Attorney

Alex Herd founded the Herd Law Office in 2024 to provide business owners and nonprofit leaders with clear, reliable legal support—whether they’re launching a new venture or navigating complex challenges.

Alex partners with clients across all stages of growth, from startups and solo founders to established organizations managing disputes, acquisitions, and restructuring. No matter the size, every client receives the same commitment: responsive service, practical guidance, and legal solutions that make sense for real-world decision-making.

Rather than overwhelm you with jargon or generic templates, Alex focuses on simplifying the legal process so you can move forward with confidence. His goal isn’t just to solve problems—it’s to help you build a stronger foundation for your mission and long-term success.

Prior to creating the Herd Law Office, Alex worked exclusively for boutique law firms that shared the same goal of providing cost-effective services to small and mid-sized businesses and non-profits through a hands-on approach where the clients’ goals always came first.

Alex has demonstrated his ability to be a thought leader in his field and has been published on topics such as why ethical practices are good for businesses and how clients can benefit from using outside general counsel services.  He has also taught multiple Continuing Legal Education classes, on the topics such as petitioning the New York State Attorney General’s Office, structuring an outside general counsel practice and ethical considerations for promoting legal services through social media.  

Outside of legal work, Alex enjoys spending his time managing fantasy baseball teams, playing board games, vacationing with his wife, Carolyn, and being a dad to his daughter Zoe.